About
I’m Cory Roberts. Photographer and Founder of PACH
Before starting this company, I spent over a decade working in production across the world in sports, music, hospitality and learning how brands come to life in the moments that matter. Photography was always part of the work. Over time it became the work and the reason to build something of my own.
PACH grew out of a simple belief that the best creative isn't just seen, it's felt. It connects people to brands in a way that goes beyond capturing attention.
Today PACH is a Production and Content House working with some of Australia's most recognised brands. I lead every project personally from the first brief to the final file, supported by a network of photographers, videographers, designers and editors across the country who share the same belief.
Great work doesn't happen by accident. Everything PACH produces is shaped by five things we refuse to compromise on.
CRAFT
We care about the details. The light, the timing, the edit, the final frame. Craft is what separates content that gets scrolled past from content that stops people.
CONNECTION
The best creative work creates a relationship between a brand and its audience. We don't just make things look good, we think about what they mean and who they're for.
OWNERSHIP
Every project that leaves PACH has been owned fully from concept to delivery. That means accountability at every step, not just at the end.
EFFORT
We show up completely. Not just when it's easy. The work reflects the energy put into it, and we don't cut corners on either.
OPTIMISM
We approach every brief no matter the size with the belief that something genuinely great is possible. That's not naivety. It's the starting point for doing good work.
