We partnered with A.N.D for American Apparel to curate and capture the AA Tribe - A social led campaign featuring real people, doing real things, wearing American Apparel products. Restocking our basics felt like an obvious next step.

PACH was tasked with the curation of 12 individuals photographed in and around their work space, daily commute, home, neighbourhood or natural surroundings.

SERVICES

PHOTOGRAPHY
SOCIAL-LED MOTION
TALENT SCOUTING
PRODUCTION

PACH was tasked with the curation of 12 individuals photographed in and around their work space, daily commute, home, neighbourhood or natural surroundings.

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